Page 6 - The Managed Learning Environment Strategic Gain_

Communication Tools, Content Tools, Evaluation Tools, and Administration.
In essence this caters for a coalition of three user groups:

• the student, (the customer and service user)

• the lecturer and (pedagogic provider)

• the institution, (administrative: communication and control)

each of whom has both a shared agenda and a unique one. Failing to
appreciate the needs and dynamics of any element of this coalition will
inevitably adversely impact on all.

THE STUDENT

“This emphasis on learner-centredness
has implications for new, more flexible
methods for students to access learning
materials, methods which will increasingly
be supported by communications and
information technologies.”
NAPIER UNIVERSITY STRATEGIC
PLAN 2002-2006
Quote 3

Ideally, the market should not be driven by technologies but rather end-user
needs. Students want to learn; they want to broaden their horizons and they
want to communicate. Simply put, they are today’s investment capital; they
are the means of future production and as such require access to the most
effective and efficient learning available to further these objectives. E-
learning, for the Business School, appears to fill the bill. It allows interactive,
multimedia products and processes to be embedded in online learning
environments such as Web CT and as such appears to allow strategic fluidity,
particularly in relation to internationalisation, to develop (Diagram 2).